Honeybee is the first Advisor supported digital benefits platform that makes it easy for you to configure flexible benefit plans online. But it is a lot more than that. Honeybee also provides access to a powerful marketing tool: the custom web link.

Benecaid Advisors qualify for a customized Honeybee link that you can email or easily share with your clients or prospects. The link is coded with your broker information so we can track the referral of that company back to you. You will receive an alert the moment a prospect initiates the configuration process on the Honeybee website using your link, keeping you aware of all activity.

We created the Honeybee digital benefits platform to help Advisors solve two of the most common struggles we hear from the field: finding new prospects and reducing the length of your sales cycle. Today let’s explore how the custom web link can be used to address these challenges.

Prospecting for New Clients

Advisors are always looking for easy ways to attract new clients. Now you can let your Honeybee link do the work for you: distribute your personalized link through an email, a social media post, or traditional marketing channels. By doing this, you are maximizing your visibility and generating new leads within your networks. Prospects will view and click on your personalized link; we will notify you as soon as users visit your site and begin the configuration process.

We’ve listed some best practices that will help you get started easily distributing your custom Honeybee link:

• Include your link in posts on your social media accounts such as Twitter, LinkedIn, Facebook or Instagram;
• Add the link to your website;
• Promote the use of your link within client newsletters or email campaigns;
• Send it to your existing clients who might not have health benefits as an opportunity to cross-sell new products;
• Add the link to your business cards, or personalized brochures;
• Forward the link to your current Honeybee clients so they can share it with friends and family

Anyone can use your link. Even as it gets distributed throughout your network all activity will always be coded and tracked in our system with your information!

Reduce the Sales Cycle

The Honeybee platform will save you time by streamlining both the underwriting and on-boarding process to maximize your most valued resource: your time.

The Honeybee platform was designed to be shareable and interactive, giving you more flexibility to connect with clients remotely. The platform encourages online interaction instead of travelling to in-person meetings, which helps you save time and resources. Use your custom link to create pre-configured quotes that are designed especially for your clients, and share them easily and effortlessly using the “resume” link.  Screen-sharing technology enables you to review the quote with your client remotely; any changes are applied on the spot and appear in real time. This allows you to meet your clients’ needs more effectively; they get the satisfaction of receiving exactly what they want and removes unnecessary delays and complications.

Once a group has decided on coverage and has completed our simple configuration process, both you and the client are sent contracts and on-boarding documents electronically through our secure eSignLive service.

It doesn’t stop there – after the contracting is complete, employees receive an email with instructions on how to activate their benefits and begin their coverage selection. They are supported throughout the process and are equipped with a step-by-step enrolment guide which contains tools that help them make the right coverage choices.  We proactively send email reminders to ensure that all employees activate their benefits within their designated enrolment period.

The online activation saves you and your clients time and offers a much smoother experience compared to the traditional process of mailing out paper enrolment forms and manually entering data. It also reduces the risk of errors by incorporating rules to ensure that each employee enters and then validates all necessary information.

Our Honeybee platform can take the group benefits sales and contracting process down from approximately six to eight weeks to as low as 20 minutes – you will wish you had tried it sooner!

Honeybee Link in Action

Let’s take a look at a real-life example of how you can effectively use your Honeybee custom link:

You’ve met a new prospect who doesn’t currently have benefits, and they want to explore all their available options by doing a thorough search online. After your initial discussion, you send a follow-up email in which you include your custom Honeybee link, embedded with your Benecaid advisor code and contracting information.

The prospect clicks on your link at their own convenience and begins learning about the Honeybee platform and how it can meet their unique needs. When the prospect clicks on your link and initiates the configuration process, you are alerted immediately by email. The alert you receive also includes the configuration they selected, which gives you the opportunity to review their selections so you are fully prepared to speak with them. Better yet, the automatic alert also gives you visibility into your sales funnel and summarizes all the potential leads who have visited your site – these are all unique advantages that are not attainable through traditional sales tools.

A Quick Recap…

Our Honeybee custom web link was created to help Advisors find new prospects and reduce the length of your sales cycle.

Your custom link does the work for you: by simply distributing it via email, social media posts, or traditional marketing channels, you now have the power to reach your existing networks and beyond! No matter who clicks on your link all activity is traced back to you, this is an excellent opportunity to meet new prospects online.

We understand that your time is important and that you want to be as efficient as possible – the Honeybee custom link allows you to do just that! Quotes can be created, shared and modified in real time, no more waiting for revised proposals and paperwork. The custom link encourages remote interaction with clients and helps you get things done without the stress of traveling and coordinating in-person meetings. The application and sign up process is all online;  Honeybee has the capacity to reduce the sales and contracting process down from approximately six to eight weeks to as low as 20 minutes.

Next Steps:

We would love to hear from you! For more information on how you can get started with your custom Honeybee link contact your Benecaid Executive Benefits consultant or send an email to advisors@honeybeebenefits.com.